Bear Natural vs. Nolah Natural vs. Birch Luxe — Which Organic Mattress Is Right for You?
If you’re searching for a natural, non-toxic mattress that sleeps cool and feels great, Bear Natural, Nolah Natural, and Birch Luxe are top contenders. Each one uses certified organic materials and natural latex, but there are some key differences to help you find your perfect match.
What They Have in Common
- Made with certified organic latex, cotton, and wool
- Fiberglass-free — using natural wool fire barriers instead
- Formaldehyde-free (Bear Natural, Nolah Natural, and Birch Luxe)
- Designed as latex hybrids with pocketed coils for support and airflow
- Latex is temperature-neutral, so it won’t trap heat like memory foam
- Hole-punched latex and coil system maximize breathability and airflow
The Key Differences
| Feature | Bear Natural | Nolah Natural | Birch Luxe |
|---|---|---|---|
| Latex Type | Dunlop Latex (Sri Lanka) | Talalay Latex (USA) | Dunlop Latex (Sri Lanka) |
| Thickness | 13 inches | 11 inches | 11.5 inches |
| Feel | Medium-firm, supportive | Medium, softer and more contouring | Medium-firm with plush quilted Euro top |
| Best For Sleep Positions | Back, side, stomach, and combo sleepers | Back, side, stomach, and combo sleepers | Back, side, stomach, and combo (excels for back & stomach) |
| Cooling | Excellent, natural airflow | Excellent, natural airflow | Excellent, with extra wool & cashmere layers |
| Pressure Relief | Balanced support | Softer, great for hips & shoulders | Zoned latex with plush top for balanced relief |
| Certifications | GOTS, GREENGUARD Gold, Formaldehyde & Fiberglass-Free | GOLS, GREENGUARD Gold, Formaldehyde & Fiberglass-Free | GOTS, GOLS, GREENGUARD Gold, eco-INSTITUT, Rainforest Alliance, Fair Trade, UL Formaldehyde-Free, Fiberglass-Free |
| Queen Price | $1,999 (without our discount) | $2,099 (without our discount) | $2,624 (without our discount) |
| Awards | Best Organic Mattress (Sleepopolis 2024) | Best Latex Mattress (Tuck 2023) | Best Overall Organic Mattress (2025) |
Why Choose Latex?
Latex is naturally temperature-neutral, so unlike memory foam, it doesn’t hold heat against your body. Plus, natural latex mattresses don’t contain the heat-trapping chemicals that some foams have. They feature hole-punched latex foam layered over coils, which allows maximum airflow inside the mattress. This combination keeps you cooler and more comfortable all night long.
What to know about flame retardants in mattresses.
Which Mattress Is Right for You?
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You sleep hot? All three sleep cool, but Birch Luxe’s extra wool and cashmere layers give it an edge for natural moisture-wicking and breathability.
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You want pressure relief? Nolah Natural’s Talalay latex is softer and contours nicely to relieve pressure on hips and shoulders—perfect for side sleepers.
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You want firmer support? Bear Natural offers a medium-firm feel that’s great for all sleep positions and spinal alignment.
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You want the most certifications and luxury feel? Birch Luxe is the most certified mattress here and was named Best Overall Organic Mattress of 2025.
Final Thoughts
All three are fantastic, eco-friendly mattresses that beat conventional options on comfort, safety, and sustainability. Your choice depends on your preferred feel, budget, and sleep position:
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Bear Natural — Thick, supportive, and great for all sleepers.
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Nolah Natural — Softer, with excellent pressure relief.
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Birch Luxe — Luxurious, most certified, and excellent for back & stomach sleepers.
Ready to try them yourself? Visit our Green Bay showroom to test all three side-by-side—and save more than online!
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